Week 1

Client wishing to use PSL agrees brief, budget (£50k min) and timings.  All confirmed in scoping document and mutual NDA.

Week 2

PSL’s experience and resources used to create agency long list, who complete RFI and confirm availability.

Week 3

Client/PSL decide shortlist of 4 agencies who agree NDA and contract before receiving finalised brief.

Week 4

One-to-one Q&A Sessions for each agency.

And then…

Week 5

Agencies prepare response to brief.

Week 6

Agencies prepare response to brief.

Week 7

Pitch process – Final agency presentations at a neutral venue.  Telephone notification of initial feedback and notification to winning agency.

Week 8

Win or lose – each agency will be offered a detailed debrief regarding their approach focusing on lessons to learn for future pitches.

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Need fresh eyes, fresh blood and fresh thinking? Incumbent said they can help, but you’re not so sure? Then get in touch because we can. We’ll find you the right agency for one-off projects or standalone campaigns.