Unless you’re an agency expert, finding the perfect partner for tactical projects is tough
You may have your key, retained agency relationships but that doesn’t mean you’ll never look for tactical agency support for specific marketing tasks. In fact, what better way to plug the experience gaps, test the market and see what other, possibly better, agencies are out there?
But there are many agencies – brilliant ones doing amazing things, challenging brands, audiences and convention, ones you’ve never heard of because they’re busy making their clients famous and not themselves – so how do you find the one that’s perfect for your next project? This is where PSL can help.
PSL is designed to help clients discover the best agencies they’ve never heard of. We help build the perfect agency pitch list. Avoiding the usual suspects to open up agency possibilities not usually considered. We then help run the pitch in a transparent way, giving everyone the best chance of success.
We can do this by
- Developing, in conjunction with the client, the perfect shortlist for your brief.
- Finding and briefing the right agencies for the clients business.
- Supporting the entire pitch process – before, during and after.
- Creating trust, transparency (and dare we say enjoyment) in the pitch process.
- Allaying agency fears so the best independents come and fight for the business.
